Clarity Through Creativity: Using Group Discovery to Create Compelling Campaigns
*This is a Communication domain course.
Robust understanding of audiences, goals, key messages, and descriptors leads to clearer visual, verbal, and written communication. Learn how to engage stakeholders in the creative discovery process in order to develop impactful health-related campaigns while also building important listening relationships and having fun. In this session, we’ll work through a health project campaign as a group to demonstrate how to lead discovery processes, ending with a creative strategy brief and project implementation plan.
- Objective 1: Lead a group of stakeholders in the creative discovery process.
- Objective 2: Develop a creative strategy brief.
- Objective 3: Determine a realistic multi-channel implementation plan.
Megan Pugmire, BA
Creative Director, Brand Strategy - Oregon Health and Science University (OHSU)
Megan Pugmire is the Creative Director in Marketing and Communications at Oregon Health & Science University (OHSU) in Portland, Oregon. She oversees the Brand Strategy team, working with art directors, graphic designers, writers, photographers and video production teams to create organizational content and creative campaigns. She also leads groups across OHSU through creative discovery processes in order to clarify messaging and communicate change. She holds a BA in Humanities with a Comparative Literature emphasis.