Communications Package
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Register
- All Users - $555
Master The Art Of Clear, Accessible Health Communication
Did you know 88% of US adults have trouble understanding and using important health information? To reach them, clear communication is more important than ever. When people understand your message, it drives engagement, builds trust, improves outcomes, and reduces unnecessary healthcare costs.
IHAs Communications Package delivers expert-designed education in foundational health literacy principles for effective communication with hands-on training and plain language techniques. You’ll gain both the knowledge and skills to communicate clearly and create materials that are accessible, engaging, and effective.
This package is perfect for professionals in marketing, advertising, health promotion, and communication.
This powerful learning experience brings together:
1 IHA’s Health Literacy Specialist Certificate Communication Micro-Credential
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2 IHA’s PlainLanguage Pro Course
Program Content includes:
Essential communication skills to promote health literacy and understanding.
How to identify communication needs and interests among unique audiences.
Practical skills for applying plain language strategies and teach-back to your communication to improve engagement and compliance.
Hands-on experience creating and assessing written health materials that are easy to read and use.
Essential knowledge and skills that help you stand out as an expert health communicator in your field.
Who Should Attend?
This program is ideal for individuals who:
- Write, edit, design, or evaluate health and social service materials that must be clear, accessible, and easy to understand.
- Work as copywriters, graphic designers, UX designers, account managers, or production supervisors involved in content creation and design.
- Develop and implement public health, health promotion, or health education initiatives that rely on clear, effective communication.
- Ensure that organizational documents comply with policies, regulations, and accessibility standards.
It is relevant for professionals in:
- Federal, state, or local health and human service agencies
- Community-based organizations
- Healthcare systems
- Health insurance plans
- Marketing and advertising firms
- Public health
- Health education
- Human resources professionals
- Pharmaceutical companies
- Disease-specific advocacy organizations
- Professional organizations related to health and human services
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Contains 3 Component(s)
This micro-credential addresses the use of plain language principles into any form of communication. The Communication domain also includes assessing materials to see if they are understandable, actionable, and usable, and assessing key characteristics of the communication’s intended audience. It also covers best practices, such as working with subject matter experts and eliciting end-user feedback in an iterative process to improve communication.
This micro-credential addresses the use of plain language principles into any form of communication. The Communication domain also includes assessing materials to see if they are understandable, actionable, and usable, and assessing key characteristics of the communication’s intended audience. It also covers best practices, such as working with subject matter experts and eliciting end-user feedback in an iterative process to improve communication.
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Contains 6 Component(s)
PlainLanguage Pro (PLP) is an online, self-paced skill building course that integrates the IHA’s industry-leading health literacy standards.
PlainLanguage Pro (PLP) is an online, self-paced skill building course that integrates the IHA’s industry-leading health literacy standards. PLP provides additional knowledge, assessment, and writing skills for the implementation of health literacy principles for consumer facing documents. PLP expands on IHA’s Health Literacy Specialist Communication micro-credential. The course equips both novice and experienced professionals with the tools to better evaluate, create, and refine health literacy materials that are easier for all readers to understand and engage with.
Janet Ohene-Frempong
Strategic Partner - Institute for Healthcare Advancement
Janet Ohene-Frempong (o-HEN-ee frem-PONG), is a plain language and cross-cultural communications consultant with over 25 years of experience in patient/provider communications. She has conducted workshops and provided consultation on plain language
and cross-cultural communications for a wide range of health information providers, including: health care systems, government agencies, health insurers, pharmaceutical companies, medical publishers, health and human service agencies and schools of medicine, nursing and allied health. She is often an invited speaker at national conferences.
Ms. Ohene-Frempong has served on several national advisory committees and was a founding member of the Clear Language Group, a consortium of nationally recognized health literacy experts. In May of 2012, she was the fourth recipient of the IHA Health Literacy Hero Award, given by the Institute for Healthcare Advancement to recognize efforts in advancing the field of health literacy. She is currently a Strategic Partner with the same Institute for Healthcare Advancement, a not-for-profit, private operating foundation providing health care and improving health literacy at the national level.
Jann Keenan, Ed. S.
Strategic Partner -
Institute for Healthcare Advancement
Jann brings over 25 years of experience designing, implementing, and evaluating comprehensive social marketing campaigns with health education theory at their core. She brings expertise in writing and designing award winning plain language print and multi-media materials. Her true love is helping large organizations adopt policies to enhance their clear and effective communication and health equity initiatives.
She wrote the AHRQ shared decision-making curriculum with her team. And then lead the national train-the-trainer initiative – which resulted in nearly 800 health professionals becoming certified trainers. She conducts 3-day advanced plain language writing workshops for the Institute for Healthcare Advancement (IHA) and mentors newcomers in the field.
Jann received her Ed.S. in instructional design from Indiana University. She received IU’s Distinguished Alumni Award for making exemplary contributions to her community and the nation through professional service, public service and civic activities. She received Health Literacy Hero Awards from IHA and Maryland’s Horowitz Center for Health Literacy. She is a Strategic Partner with IHA.