October 19th - Consumer Engagement during COVID-19: Lessons Learned from a Transition to Virtual Focus Groups
Limitations for hosting in-person field testing sessions have required many to rethink how they solicit end-user feedback on health materials. With trial and error, we have successfully shifted this work to a virtual platform and are getting incredible feedback from our participants, including those with known health literacy challenges. We will highlight our journey of exploration and adaptation throughout the field testing life cycle, covering logistics, implementation, and session follow-up activities.
- Identify challenges and solutions for including individuals with health literacy challenges in virtual field testing sessions
- Describe the impacts of a shift to virtual field testing on resource demands, including budget and human resources
B. Alison Caballero, MPH, CHES
University of Arkansas for Medical Sciences
Alison Caballero, MPH, CHES is the Director of the Center for Health Literacy at the University of Arkansas for Medical Sciences. Alison collaborates with institutional leaders in education, research, and clinical care and a host of external partners to advance the Center’s mission to improve health by making health information easy to understand. She leads the team of expert staff who conduct collaborative research and provide health communications training and a host of services including plain language assessment and editing, Spanish translation, health education materials development, and field testing. Alison’s background includes workforce development, public health education and research, patient education, medical administration, and major gifts fundraising. Her undergraduate studies were in health education and her graduate studies focused on public health management and policy. She completed a prevention fellowship with the US Department of Health and Human Services and has been a certified health education specialist (CHES®) for more than 20 years.