October 20th - Breakout: The Double Whammy of Pandemic and Infodemic: Applying Health Literacy and Clear Communication Principles to Overcome Misinformation
The COVID-19 pandemic has put public health front and center in 2020 — and people's ability to access, understand, and use health information to reduce health risks is now more important than ever. But along with the pandemic, we're facing an "infodemic," which may be doing more damage than we realize. With all the false, inaccurate, and misleading health information that's out there, what — and who — can you trust? And how can we overcome information fatigue?
In this session, you'll learn about the psychology behind misinformation, why it tends to stick, and how people with limited health literacy skills can be particularly vulnerable. You'll also learn about strategies to cut through the cluttered information environment by applying health literacy, clear communication, and behavior change principles.
After this session, participants will be able to:
- Define the characteristics of misinformation and disinformation
- Explain how people — particularly those with low health literacy skills — make sense of health information and why they may be more likely to believe misinformation
- Identify at least 3 principles that may support health literacy or behavior change
- Think critically about communication strategies for overcoming health misinformation
Corinne Berry, MA
Director of Research -Communicate Health, Inc.
Corinne is a passionate social scientist and project director with more than a decade of experience inhealth communication research and consulting. Her scholarship focuses on healthinformationprocessing, decision making and messaging for behavior change. She has led mixed-method research toinform communication campaigns, products, and health interventions with both private and publicsector clients. She specializes in community-based participatory research methods, rapid message andmaterial testing, and is a RIVA trained moderator.