October 21st - Opening Plenary: Disseminating Culturally Relevant Social Media Messages

This session will focus on how to use research to create and disseminate culturally relevant social media messages

Objectives:

  • Developing an understanding of the interface between individuals’ ethnic and racial experiences and their health beliefs.
  • Gain awareness of the racial and cultural socialization of individuals in communities of color, as it may assist in finding culturally congruent ways to connect on social media and build trust.
  • How to use research to create messages and locate your social media audience.

Sloane Bickerstaff, MPH

Centers for Disease Control and Prevention

Sloane Bickerstaff is a passionate public health professional with more than 10 years of experience in behavioral science, health communication, social marketing, project management, and quantitative and qualitative data collection. Her expertise is in HIV/AIDS, sexual health, and reproductive health. Sloane holds a Master of Public Health with a focus on Behavioral Science from The University of Alabama at Birmingham, and a Bachelor of Science in Public Health Promotion with a minor in Sociology from Purdue University.

Michael Villaire, MSLM

President/CEO - Institute for Healthcare Advancement

Michael Villaire, MSLM, is President and Chief Executive Officer for the Institute for Healthcare Advancement, a nonprofit healthcare 501(c)(3) public charity dedicated to empowering people to better health, with a major mission emphasis on health literacy.  

Mr. Villaire has written numerous articles on various aspects of health literacy, and lectures nationally on health literacy. He is co-author of the textbook, Health Literacy in Primary Care: A Clinician’s Guide, published by Springer in 2007, and the self-help health book, What To Do When Your Child Is Heavy, published by IHA in 2009. 

His background includes 20 years as managing editor for peer-reviewed journals in nursing and medicine, hospital publications, physician news magazines, and an online healthcare portal experiment for WebMD.  He has helped redesign and launch several medical and nursing journals, and managed the development of a multimedia, interactive curriculum in critical care. 

Mr. Villaire earned his baccalaureate degrees in English (Journalism) and in Communications from Western Michigan University, Kalamazoo, Mich.  He earned his Master’s of Science in Organizational Leadership and Management from the University of La Verne, La Verne, Calif., in 2006. His thesis examined health literacy in community clinics in regard to adequacy of patient education materials.


Diana Gonzalez (Moderator)

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October 21st - Plenary: Disseminating Culturally Relevant Social Media Messages
Recorded 10/21/2020
Recorded 10/21/2020 Sloane Bickerstaff, MPH Center for Disease Control and Prevention Description: This session will focus on how to use research to create and disseminate culturally relevant social media messages Objectives: Developing an understanding of the interface between individuals’ ethnic and racial experiences and their health beliefs. Gain awareness of the racial and cultural socialization of individuals in communities of color, as it may assist in finding culturally congruent ways to connect on social media and build trust. How to use research to create messages and locate your social media audience.
Session Evaluation
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