Thursday, July 23rd Health-Literate Website Redesigns: Set Yourself Up for Success
*This is a Communication domain course.
In today’s world, people seek out health information online every day but outdated or poorly-designed websites can be a barrier to accessing reliable, high-quality content, especially for people with lower health literacy skills. In this session, you’ll learn how to implement a website redesign from beginning to end from setting goals and getting buy-in to designing for accessibility. Whether you’re working with a large national organization or a small non-profit on a shoestring budget, we’ll share tips and tricks to smooth the process and help you create a well-designed, user-friendly website that follows evidence-based best practices.
- Objective 1: Identify goals and user needs for a website redesign
- Objective 2: Develop and implement a content strategy and information architecture to support a web redesign
- Objective 3: Name best practices in designing for health literacy and accessibility and how they apply to websites specifically
Emily Brostek, MPH, CHES
Senior Content Manager - Communicate Health, Inc.
Emily is an experienced content manager and a skilled plain language writer with 10+ years of experience in health education, patient advocacy, and health policy. She leads multidisciplinary teams through complex web projects, ranging from site redesigns to site migrations to content maintenance plans â€” all informed by health literacy best practices. Emily has an MPH from the UNC Gillings School of Global Public Health and is a Certified Health Education Specialist.
Kim Hassell, MPH
Senior Health Communication Manager- Communicate Health, Inc.
Kim Hassell is a skilled project manager with more than 7 years of experience in health communication, research, and relationship management. She excels at managing complex project for federal agencies, universities, and other institutions. At CommunicateHealth, Kim manages large federal website redesign projects and other communication tasks. She is passionate about creating communication products that empower people to make informed decisions about their health.